This is a great commercial. “this isn’t New York City… or the Windy City…” Embraced their own history and the hardships there, to introduce the new car. Really genius I think.
I like the shorter 30 second version better than this extended 2 minute version (where it’s just Eminem’s song and he doesn’t appear in the commercial). Love the snow falling, the iron fist, the joggers, the slow motion drive passing by the doorman. Seems to say “Let’s get to work. We are proud of that, proud to rise above the challenges”. Lot of grit, good values, and great message.